Global spending on sports sponsorships grew from $35 billion in 2010 to $60 billion in 2016. Yet there is no accurate way to measure the exposure, impact and value of sports sponsorship. Or to get a comprehensive exposure analysis across-all-platforms, linear and digital. Until now.
vBrand developed an artificial intelligence platform that tracks, in near-real-time, brand exposure in sporting events and measures earned media and related impact on TV and on social media
Detailed analysis of brand exposure during the game.
Earned Media Analysis
Comprehensive post-game impact analysis across all platforms.
Uncover the actual total momentary value of a sponsorship.
Of all the brands participating in the sporting event.
Web & Social Impact
Track associated web views and social media buzz.
Identify and track the exposure source - banner, apparel, ball or basket.